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BUY 2 GET 1 FREE ON ALL SKINCARE CODE: JAPAN3
FOLLOW @MARIMATCHAPH ON IG
BUY 2 GET 1 FREE ON ALL SKINCARE CODE: JAPAN3
DIRECT FROM JAPAN · 100% AUTHENTIC
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Skincare
The cleansers, serums and sunscreens the Japanese shelf is famous for, shipped straight from Tokyo.
Our story
We started Japan Avenue because buying Japanese beauty in the Philippines meant guessing; grey imports, mystery batch codes and prices that moved every week. So we do the sourcing ourselves: every item is bought in Japan, checked against its Japanese label and batch code, and priced once.
100% authentic
200+ products
Davao-based
Nationwide shipping
Matcha & Hojicha
Stone-milled matcha, roasted hojicha and the tools to make them properly at home.
View all matcha & hojicha
Categories
Ten shelves, one order form. Scroll through and pick where you want to start.
Every item is bought in Japan and checked against its Japanese label and batch code before it ships.
Same-day via Grab and Maxim around Davao. J&T nationwide, dispatched every Tuesday and Thursday.
Message us on Instagram or Messenger and we'll reserve your items and send a payment link.
N. Torres St. cor. Alzate Ext., Davao City. Open Thursday to Tuesday, 10 AM to 10 PM.
LIMITED OFFER
JAPAN3
OFFER ENDS IN
Promo ends July 31, 2026 · 11:59 PM (PHT)
Customer reviews
Real feedback from real Filipino shoppers.
★★★★★
I've been ordering from Japan Avenue for 6 months now. The products are 100% legit, same as what I used when I visited Japan. Delivery is fast and packaging is very secure. My skin has never been better!
MR
Quezon City
VERIFIED BUYER
★★★★★
Nabili ko yung Hada Labo Gokujyun at DHC cleansing oil. Both are authentic with Japanese text and correct batch codes. Sobrang laki ng difference sa skin ko after 2 weeks. Solid ang Japan Avenue!
JL
Cebu City
VERIFIED BUYER
★★★★★
Finally a store I can trust for Japanese beauty! The Anessa sunscreen I ordered arrived in 3 days via JRS. It's the real deal. Will definitely order again, already recommended to all my friends.
AC
Davao City
VERIFIED BUYER
★★★★★
Ordered the Melano CC serum and Bioré sunscreen, both arrived sealed with Japanese packaging and correct batch codes. Will keep reordering from Japan Avenue!
CS
Makati City
VERIFIED BUYER
★★★★★
Sobrang bilis ng shipping, 3 days lang dumating dito sa Iloilo. Yung Shiseido Senka face wash ko is 100% authentic, same as nabili ko noong nasa Japan ako. Trusted na trusted ako dito.
PM
Iloilo City
VERIFIED BUYER
★★★★★
Finally a shop that only sells authentic J-beauty. The Hada Labo lotion and Canmake blush I got are the real thing, and packaging was super secure with bubble wrap. Highly recommend to my friends!
BV
Taguig City
VERIFIED BUYER
